Just Beet It

Fond Deli Dishes Up Colorful and Creative Cuisine

The culinary mastermind behind Summah Artisanal Hummus, Ethan Snider outgrew his farmer’s market prepared food gig almost overnight. Inspired to afford a bigger kitchen, he founded Fond Deli in 2015 in a Montgomery strip mall and launched a grab-n-go just off Oakley Square last year. While Ethan refuses to be pigeonholed into one set of flavors (think Korean kimchi, Jamaican jerk chicken and Italian olive tapenade coexisting peacefully on one menu), he’s based his business model on supporting local farmers and producers—making Fond Deli a healthy choice for both our community’s economy, not to mention our individual waistlines.

Sesame Kale and Beet Salad
Makes 6 servings


8 beets (assorted colors)
1 leek
2 tablespoons sesame seeds, toasted
2 tablespoons rice vinegar
1 tablespoon sesame oil
4 cups kale, sliced or torn into bite-sized pieces
Salt and pepper


Steam beets until tender. Remove from heat and peel (while still warm) by rubbing with a paper towel. Let cool.

Slice the leek across into rings. Place sliced leeks in a bowl of water, agitating aggressively. Let sit for 5 minutes. Any sand or grit will fall to the bottom. Drain leeks and quickly saute on high heat with a little oil until softened but not too brown. Season lightly with salt and pepper.

Thinly slice the cooled beets and toss with sauteed leeks, sesame seeds, vinegar and oil. Season generously to taste.

Let the beet mixture rest in the refrigerator for 24 hours. Toss with fresh kale and serve.

Fond Deli

10764 Montgomery Road, Montgomery

3923 Isabella Ave., Oakley